Glimpse: Diet & Beauty in Japan

On Sept 1, 2 & 3 XanGo Japan held our Glimpse Pre Launch event at the 2009 Diet and Beauty Fair held at Tokyo Big Site—the largest Expo center in all of Japan. The event attracted over 30,000 attendees from all over Japan and Asia who are working in the Health and Beauty fields.

There were over 200 other vendors competing for visitors’ attention, but we are happy to announce that the XanGo Japan booth was rated #1 in Visits and Popularity, and the final estimation was that over 12,000 attendees visited the booth.

The event was designed to be a forum for our Distributors to “practice and perfect” building their businesses with XanGo Juice, Glimpse and Pericarp Oil. Over the past 2 months we have prepared by training over 45 Distributors to become Glimpse Specialists.

Rotating on a daily basis, a fresh group of 15 Glimpse Specialists made their way to Tokyo and worked side by side with the XanGo staff to introduce XanGo products and opportunity to those who visited the booth. Many Distributors commented on how easy it was to “talk business” with the visitors because many of the visitors were also independent business owners with similar goals.

XanGo Senior Brand Manager Yoko Little presented the Glimpse story at special workshops which occurred twice daily. In addition, we held hourly booth presentation introducing everyone to Glimpse and Pericarp Oil. The highlight of the event was a press conference where we were able to share the XanGo brand and Glimpse story with the diet and beauty media. The event was also captured by local TV channels.

Overall, the event instilled a huge injection of confidence in our Distributors and many of them commented to us that this was singlehandedly the most motivating event they have ever participated in. Indeed there was a unique powerful synergy between the staff and our Distributors that made this event a success.

Shane Martindale leads XanGo search marketing and social media strategies. Drawing upon his experience as a former Director of University Health Promotion and Wellness, Shane works with XanGo in the development, implementation and evaluation of broad-based online health and wellness education and promotional initiatives.

2 Responses to “Glimpse: Diet & Beauty in Japan”

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